Newest Trends in Male Aesthetics

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Newest Trends in Male Aesthetics

Male aesthetics in the way of non-surgical facial enhancements and body sculpting procedures are on the rise!

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The Game Changer

The year was 1993 and the revolutionary wrinkle destroying solution that would change the beauty industry forever was discovered. Cosmetic effects of Botulinum Toxin, also known as Botox®, was found by a husband and wife team–Dermatologist, Alastair Carruthers, and Ophthalmologist, Jean Carruthers. Jean treated patients for various conditions of the eye, one such condition being Blepharospasm. Blepharospasm is an uncontrollable spasming of the muscle around the eye area. To temporarily paralyze the spasming muscle, Jean administers an injection of Botulinum Toxin into the affected muscle for patients with this particular condition. By Jean’s account, one of these patients requested an injection of Botulinum Toxin in the forehead. When asked why, the patient responded “because it makes my wrinkles go away.”

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